{"id":5640,"date":"2010-10-26T14:48:21","date_gmt":"2010-10-26T21:48:21","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/?p=5640"},"modified":"2010-10-26T14:48:21","modified_gmt":"2010-10-26T21:48:21","slug":"pepsi-galaxy-pepsi-universe","status":"publish","type":"post","link":"https:\/\/preposterousuniverse.com\/blog\/2010\/10\/26\/pepsi-galaxy-pepsi-universe\/","title":{"rendered":"Pepsi Galaxy, Pepsi Universe"},"content":{"rendered":"<p>Warning: following links may lead to places no thinking person was meant to go.  At least that&#8217;s what I discovered when I was reading <a href=\"http:\/\/blogs.discovermagazine.com\/discoblog\/2010\/10\/26\/what-neuroscience-has-to-say-about-gaps-logo-disaster\/\">this Discoblog post<\/a> about a recent branding fiasco involving the Gap.  I was led to a <a href=\"http:\/\/mediadecoder.blogs.nytimes.com\/2010\/10\/12\/gap-inc-puts-gap-back-in-logo\/\"><em>Times<\/em> article<\/a> about the incident, thence to a <a href=\"http:\/\/gawker.com\/5658145\/brandings-greatest-misses-the-new-gap-logo\">Gawker post<\/a>, and ultimately to <a href=\"http:\/\/gawker.com\/5150582\/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe\">an investigation of Pepsi&#8217;s new logo<\/a>.  You know the one I mean:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/files\/2010\/10\/Pepsi_Logo-300x225.jpg\" alt=\"Pepsi_Logo\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-5641\" \/><\/p>\n<p>How much thought do you think went into creating this bit of branding genius?  Even better, of what did those thoughts consist?<\/p>\n<p>Wonder no more!  Here is the <a href=\"http:\/\/bunnitude.com\/misc\/files\/pepsi_gravitational_field.pdf\">full marketing document<\/a> prepared by the marketing group that reveals the unique blend of physics, theology, symbolism, art, and a certain <em>je ne sais quoi<\/em> that made this landmark of design possible.<\/p>\n<p>Excerpts presented below the fold  without further comment, which could only be superfluous.<br \/>\n<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/files\/2010\/10\/pepsidavinci.jpg\" alt=\"pepsidavinci\" width=\"599\" height=\"279\" class=\"aligncenter size-full wp-image-5647\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/files\/2010\/10\/pepsicircles.jpg\" alt=\"pepsicircles\" width=\"514\" height=\"354\" class=\"aligncenter size-full wp-image-5644\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/files\/2010\/10\/pepsienergy.jpg\" alt=\"pepsienergy\" width=\"600\" height=\"279\" class=\"aligncenter size-full wp-image-5645\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/files\/2010\/10\/pepsigravity.jpg\" alt=\"pepsigravity\" width=\"568\" height=\"335\" class=\"aligncenter size-full wp-image-5646\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/files\/2010\/10\/pepsiuniverse.jpg\" alt=\"pepsiuniverse\" width=\"474\" height=\"592\" class=\"aligncenter size-full wp-image-5648\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warning: following links may lead to places no thinking person was meant to go. At least that&#8217;s what I discovered when I was reading this Discoblog post about a recent branding fiasco involving the Gap. I was led to a Times article about the incident, thence to a Gawker post, and ultimately to an investigation [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-5640","post","type-post","status-publish","format-standard","hentry","category-arts","category-miscellany"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/posts\/5640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/comments?post=5640"}],"version-history":[{"count":0,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/posts\/5640\/revisions"}],"wp:attachment":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/media?parent=5640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/categories?post=5640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/tags?post=5640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}