{"id":5408,"date":"2010-09-22T08:45:52","date_gmt":"2010-09-22T15:45:52","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/cosmicvariance\/?p=5408"},"modified":"2010-09-22T08:45:52","modified_gmt":"2010-09-22T15:45:52","slug":"nut-up-or-shut-up","status":"publish","type":"post","link":"https:\/\/preposterousuniverse.com\/blog\/2010\/09\/22\/nut-up-or-shut-up\/","title":{"rendered":"Nut Up or Shut Up"},"content":{"rendered":"<p>Observe as a striving young author demonstrates how to fluster an innocent morning TV host by dropping quotes from <em>Zombieland<\/em>.  (If you don&#8217;t get the first clip, press pause and go to the menu on top.)<\/p>\n<p>DayPortPlayer.newPlayer({articleID:&#8221;841556&#8243;,playerInstanceID:&#8221;FEB04E69-C718-D8E8-2B18-8543AE193B23&#8243;,domain:&#8221;xetv.web.entriq.net&#8221;});<\/p>\n<p>There is a lesson here, in the reaction to the title <em><a href=\"http:\/\/www.amazon.com\/Calculus-Diaries-Weight-Survive-Apocalypse\/dp\/0143117378\/\">The Calculus Diaries<\/a><\/em>.  You write a book to emphasize the fun and conceptual side of math, to reach an audience that doesn&#8217;t traditionally pick up science books.  How do you get them to buy a book with &#8220;Calculus&#8221; in the title?  Zombies and Vegas help, but it&#8217;s an uphill battle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Observe as a striving young author demonstrates how to fluster an innocent morning TV host by dropping quotes from Zombieland. (If you don&#8217;t get the first clip, press pause and go to the menu on top.) DayPortPlayer.newPlayer({articleID:&#8221;841556&#8243;,playerInstanceID:&#8221;FEB04E69-C718-D8E8-2B18-8543AE193B23&#8243;,domain:&#8221;xetv.web.entriq.net&#8221;}); There is a lesson here, in the reaction to the title The Calculus Diaries. You write a book [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-5408","post","type-post","status-publish","format-standard","hentry","category-science-and-the-media"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/posts\/5408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/comments?post=5408"}],"version-history":[{"count":0,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/posts\/5408\/revisions"}],"wp:attachment":[{"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/media?parent=5408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/categories?post=5408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preposterousuniverse.com\/blog\/wp-json\/wp\/v2\/tags?post=5408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}