We have an interesting illustration of how the internet is changing the nature of political punditry, in the form of the ongoing spat between Joe Klein and the liberal blogosphere. Bloggy triumphalism can be tiresome, and the MainStream Media aren’t going to be replaced in the foreseeable future, if only because they actually put a great deal of effort and resources into real reportage. You know, calling people on the telephone, traveling to places where interesting things are happening, stuff like that. Annoying as they may be at times, the MSM are still the primary source for information about what is going on in the world.
When it comes to opinionmongering, though, we are faced with a completely different kettle of fish — ones with sharp teeth and short tempers. Journalism requires work, but anyone can have an opinion, and most everyone does. Not everyone has opinions that are interesting, or the ability to defend them persuasively using information and rational argument. That, in principle, is why we have pundits in the first place; they are supposed to be better-informed than average, and generally capable of intelligently articulating the opinions they have. The best pundits, presumably, should be those that have the most interesting opinions, and are the best at explaining and arguing for them.
Problem is, these are subjective criteria. What typically happens in the MSM is that, by some quite mysterious process, an editor or publisher decides that some particular person with opinions would make a good pundit, whether its because of the sparkle of their prose or the cut of their jib. A column or regular TV appearances are granted. And then, amazingly, they’re in forever. Rarely are columnists fired for not making sense; once they claim that status, they tend to keep it, no matter how pointless or uninformed their work turns out to be. It’s as if the NBA drafted players straight out of high school, but then they never had to play a game; they all just received long-term contracts, with salaries based on how good they look during lay-up drills and dunk contests. Maureen Dowd will be taking up space on the New York Times Op-Ed pages for decades to come.
Blogs work on a different model. Despite various well-documented biases and ossification of hierarchies, the blogosphere is still largely a meritocracy, in which success is driven by the free market of links. Say things that are interesting, well-informed, and thoughtfully presented, and someone will link to you. Word will spread, and you can be a success. Admittedly, you can also be a success by spouting complete nonsense, if you do it in a way that enough people approve of. The point is not that what rises to the top is exclusively meritorious; it’s that merit is one of the ways in which you really can rise to the top.
Joe Klein, longtime columnist for Time magazine and anonymous author of Primary Colors, is doing his best to inadvertently prove the dramatic superiority of the blog model for developing pundits. Klein has never been a favorite among lefty bloggers; although purportedly liberal himself, he comes off more as a smug apologist for accepted Washington consensus than as a shrewd analyst. On the Iraq war in particular, he’s shown something other than courage; in fact, what ever the opposite of courage is, he’s pretty much shown that. Now that the war has turned out to be a disaster on all fronts, he insists that he was against it all along. Which is funny because, in all of those columns he regularly penned for our largest-circulation newsweekly during the time when the wisdom of going to war was actually being debated, he forgot to mention it. He was asked about the issue point-blank at the time, by Tim Russert on Meet the Press, and replied “This is a really tough decision. War may well be the right decision at this point. In fact, I think it–it’s–it–it probably is.” Somewhat short of a full-throated denunciation.
But what’s a little weak-kneed simpering among friends? You don’t have to go on the Sunday talk shows every week, and in a few months whatever you said at the time will be forgotten anyway. But now Klein has embarked on a new adventure — he’s blogging, as part of Time’s group effort called Swampland. We begin to perceive the outlines of an actual conversation; there are comments on his posts, and other bloggers can link to him and offer critiques (with explicit citations) practically in real time. And they’ve been calling Joe Klein on his crap. (Or, I should say, “calling him on his shit,” since one of the standard fallacies wielded against bloggers is that they shouldn’t be taken seriously because they use curse words.) It’s like all those young draft picks had to suddenly start playing games, and not against the Washington Generals, either.
The results haven’t been pretty. Atrios, in particular, has been tireless in combatting the idea that mainstream journalists are just liberal mouthpieces, and is quick to point out how often supposedly-liberal pundits like to carry water for Republicans. Most journalists probably do self-identify as liberals — but, much more relevantly, they are part of the professional political class. With a few notable exceptions, they tend to cozy up to power, and try their best to reflect the conventional wisdom of their friends in the same class. Smart political operatives have learned to play them like very loud fiddles, so that the desired message can be broadcast under the cover of neutral journalism.
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