Food and Drink

Dating Your Food Before You Marry It

05entr1901.jpg The New York Times (via Marginal Revolution) reports on what I hope does become a trend: the diminution of the role of the entree in American restaurant cuisine. That is, what Americans call an entree, which is really the main course. The French, who apparently invented the concept of the main course (plat principal) (and who would think that something like that needed to be “invented”?), use the word “entree” to mean what you might guess, namely a starter. But Americans like to be different.

Anyway, apparently the concept of the main course dominated by a single large item is, in advanced food circles, losing ground to the increasing popularity of smaller plates. From the consumer’s point of view, it just makes perfect sense — isn’t it more fun to design your own dinner from a variety of options, than to have the kitchen make all those choices for you? And isn’t it more interesting to sample several different options, than to focus on a single oversized dish? Takami, my favorite new local restaurant, features not only small plates, but dishes from three different kitchens with different specialties (sushi, robata, and everything else). If you savor the meal as a multi-level sensory experience rather than a obligatory intake of calories, it’s definitely the way to go.

Small plates mean extra work for the restaurant, of course — customization on the consumer side works against standardization and economy of scale on the producer side. So I doubt that the trend will soon be penetrating to the Bennigans and Applebees of the world. I suspect the true food snobs wouldn’t have it any other way.

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Bacon-Flavored Chocolate

I thought Atrios was kidding, but no. Vosges Haut Chocolat has indeed come out with a bacon-flavored chocolate bar. I’m not sure if it qualifies as long-awaited, but it should have been.

Vosges Bacon Chocolate

From the description:

Bacon Exotic Candy Bar – New

Applewood smoked bacon + Alder smoked salt + deep milk chocolate

Deep milk chocolate coats your mouth and leads to the crunch of smoked bacon pieces. Surprise your mouth with the smoked salt and sweet milk chocolate combination.

Crisp, buttery, compulsively irresistible bacon and milk chocolate combination has long been a favorite of mine. I started playing with this combination at the tender age of six while eating chocolate chip pancakes drenched in maple syrup. Beside my chocolate-laden cakes laid three strips of fried bacon, just barely touching a sweet pool of maple syrup. Just a bite of the bacon was too salty and yearned for the sweet kiss of chocolate syrup. In retrospect, perhaps this was a turning point, for on that plate something magical happened: the beginnings of a combination so ethereal and delicious that it would haunt my thoughts until I found the medium to express it–chocolate.
–Katrina

Vosges is my favorite chocolatier (if you know what I mean). Not only do they blend excellent chocolate with a wide variety of exotic spices to create uniformly interesting and delicious combinations, but I stumbled upon them when they were just a tiny one-shop operation in Chicago, before their blossoming into international success. And a friend of mine once claimed that every type of food is enhanced by the addition of bacon, including ice cream. (Although I did manage to give her pause with my suggestion of bacon-flavored water.) So I’m thinking I’m going to have to give the new experiment a try. You only live once.

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Dining in the Dark

Upon moving to a new city, one naturally pokes around a bit to find interesting things to do that one’s previous location may not have offered. Los Angeles, of course, is the modern Mecca of novelty and experience, so one is faced with an impressive menu of possibilities. But this one struck me as particularly clever: Dining in the Dark, which is just what the title promises. The idea is to take a relatively standard restaurant experience, but to turn out all the lights, removing that pesky “visual” aspect provided by the ambient photons. You save a bundle on decor, and you can charge extra for the novelty! Genius.

So naturally we had to try. And on Saturday we did.

This little video comes from a local TV station that solved the “How do we do a story on TV about something that happens totally in the dark?” problem by bringing in an infrared camera. It’s not held at a standalone restaurant, but only happens on weekends in a conference room at the West Hollywood Hyatt. (Saving on decor, remember?) The waitstaff guide you to your table, which is decorated with a few rose petals but otherwise as uncluttered as possible. (“Bumping into stuff” is a big part of the dark experience, but you get used to it.) The staff is generally very helpful, and you are encouraged to shout for them if you need something at your table, or wish to be escorted away — I’m pretty sure that the restrooms were not themselves dark, although I didn’t check. You were, however, expected to be able to pour your own wine from its bottle to the glasses without soaking the table. I managed.

The idea, of course, is to offer a different angle on the process of eating and enjoying a meal with friends. Deprived of sight, your other senses rally to the task, and you are more sensitive to the sounds and tastes around you. And it’s certainly not impossible to get by; blind people do it all the time. Actual blind people, of course, don’t have the option of stepping back into sight once the meal is over, and there was a danger that the whole operation would seem like some sort of creepy “blindness tourism.” But I never got that sense; the waitstaff themselves are all blind or visually impaired, and if anything the experience gives you just a tiny bit of insight into what their lives must be like — or would be like, if they lived in a world in which great efforts were made to accommodate their sightlessness.

The menu itself was simple, and purposely so: by concentrating on a few basic and recognizable flavors, the chefs offer you the opportunity to disentangle all of the ingredients for yourself, without seeing directly what they are. And the food itself was none too shabby; I can vouch that the truffle-infused macaroni and cheese would have been a hit under any circumstances. True, there was occasionally a temptation to bypass the traditional knife and fork and use one’s fingers. It may even have occasionally happened that one would mistakenly push a morsel off of one’s plate, and rescue it from the table with one’s hands; happily, there were no witnesses, and I’m not saying anything.

The above video, while evocative, really gives the wrong idea by letting in the infrared cameras. The foremost lesson of the dark dining experience is that it is really, really dark. That might come as no shocking news, but it makes you realize how very rarely in this world we are really plunged all the way into complete darkness. We are usually always accompanied by streetlights, or the glowing face of an alarm clock, or the stars in the sky. True and absolute darkness is a different experience, and one worth trying. I love those photons, but I would definitely do it again.

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Cheap, Crappy Calories

You know what’s a really big problem? The Farm Bill. The quintennial piece of legislation that steers billions of dollars into subsidies for farmers who mass-produce the raw materials of which junk food is made. Yeah, I know, not exactly a hot topic, nor our normal fare. But Michael Pollan in the Times lays out a devastating indictment of the current system, which encourages our economy to overproduce food that is incredibly bad for us, while busting the federal budget, ruining the environment, and hurting small farmers and developing countries to boot. (Via Marginal Revolution.)

Here is the basic econo-physics of the situation:

As a rule, processed foods are more “energy dense” than fresh foods: they contain less water and fiber but more added fat and sugar, which makes them both less filling and more fattening. These particular calories also happen to be the least healthful ones in the marketplace, which is why we call the foods that contain them “junk.” Drewnowski concluded that the rules of the food game in America are organized in such a way that if you are eating on a budget, the most rational economic strategy is to eat badly — and get fat.

This perverse state of affairs is not, as you might think, the inevitable result of the free market. Compared with a bunch of carrots, a package of Twinkies, to take one iconic processed foodlike substance as an example, is a highly complicated, high-tech piece of manufacture, involving no fewer than 39 ingredients, many themselves elaborately manufactured, as well as the packaging and a hefty marketing budget. So how can the supermarket possibly sell a pair of these synthetic cream-filled pseudocakes for less than a bunch of roots?

For the answer, you need look no farther than the farm bill. This resolutely unglamorous and head-hurtingly complicated piece of legislation, which comes around roughly every five years and is about to do so again, sets the rules for the American food system — indeed, to a considerable extent, for the world’s food system. Among other things, it determines which crops will be subsidized and which will not, and in the case of the carrot and the Twinkie, the farm bill as currently written offers a lot more support to the cake than to the root. Like most processed foods, the Twinkie is basically a clever arrangement of carbohydrates and fats teased out of corn, soybeans and wheat — three of the five commodity crops that the farm bill supports, to the tune of some $25 billion a year. (Rice and cotton are the others.) For the last several decades — indeed, for about as long as the American waistline has been ballooning — U.S. agricultural policy has been designed in such a way as to promote the overproduction of these five commodities, especially corn and soy.

I remember the moment it first dawned on me that Coke was significantly less expensive than orange juice. But making soda is a complicated chemical process, while oranges literally grow on trees! Of course, once you master that process, mass-producing the chemicals is fairly straightforward, while growing oranges requires a certain amount of patience. At the time I didn’t really appreciate the other aspect of the puzzle: we pay people to grow corn, which is turned into high-fructose corn syrup, which sweetens all of the processed food we find on our supermarket shelves.

Now, there does seem to be an obvious point missing in the article: the popularity of Twinkies over carrots cannot be put down solely to the greater density of calories per dollar. A lot of people like how Twinkies taste, deep-fried or not. But that doesn’t mean we should be actively subsidizing their production.

Pollan strikes an optimistic note at the end of his piece, suggesting that the importance of the Farm Bill may finally be percolating up to the national consciousness. (At least until the next time that a celebrity with fake boobs dies of a drug overdose.) It’s long been considered political suicide to even suggest messing with farm subsidies, especially with the Iowa caucuses playing such a large role in Presidential primaries. We’ll see if next year is any different.

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The Best Things in Life Can Be Pricey

For those of you who had better things to do than read blogs over the holidays, you missed out on the story everyone was linking to: this ten-part expose of the Noka chocolate company. It was a well-done piece, by someone who really knows his chocolate.

Apparently there is an important distinction between “chocolate makers” and “chocolatiers.” The former actually pick the cacao beans and turn them into chocolate, while the latter will buy basic chocolate (“couverture”) from someone else and turn it into truffles or into whatever other form you prefer your dark sinful goodness. A pretty good system, overall; no shame in representing either half of the pipeline, although many manufacturers do serve both functions. Noka is a chocolatier — one of the most expensive in the world. Hundreds of dollars per pound, minimum.

The problem is that Noka pretends to make their own chocolate from scratch, even though they don’t. They don’t quite come right out and lie, but they shamelessly weasel around the truth, trying to give the impression that they’re out there picking beans themselves. Unlike other chocolatiers, who are perfectly happy to reveal who is providing their raw chocolate, Noka keeps it a closely-guarded secret.

But there aren’t that many chocolate makers in the world, and Noka does make a long list of claims about its chocolate — enough, as it turns out, to uniquely pin down who their supplier is! It’s a tiny French company named Bonnat. Apparently, Noka doesn’t even do a very artful job at turning their couverture into delectable truffles; they just melt it down and squeeze it into different shapes. And then sell it at a markup of anywhere from 1,000% to more than 6,000%. But you do get a pretty sweet stainless-steel box, if you go for the more expensive stuff.

Noka and Bonnat chocolate

All in all, a nice bit of investigative reporting, and a pretty damning indictment of Noka’s spin machine. But I was frustrated by a couple of aspects of the expose. Most obviously, with all of the elaborate effort that the author (credited only as “Scott”) went to test and characterize Noka’s chocolate, at no time (apparently) did he directly address the most important question — how good does it taste? The impression is given that it can’t possibly taste any different from the basic chocolate one could purchase directly from Bonnat, and here and there a disparaging comment about Noka’s presentation is thrown in. But really, the entire point is how it tastes, no? I’m ready to buy the argument that it can’t possibly live up to the hype, but I’d like to see that hypothesis explictly tested, with a blind taste test or some such thing.

The other issue is more subtle, and almost certainly unintentional on the part of the author, who is clearly a chocophile. Unavoidably, by revealing the pretense behind a fancy-schmancy chocolate operation, the expose will confirm the suspicions of those who think that the whole concept of boutique chocolate is a scam, targeted at yuppies with more money than sense. Or any boutique food product, really. There are people out there — I won’t name names — who harbor a lingering suspicion that anything more upscale than a good Hershey’s chocolate bar is just an exercise in name recognition, totally divorced from considerations of quality. And that kind of talk makes my sensitive elitist-snob blood boil.

Not that they’re always wrong. One area in which quality definitely matters, I think we can all agree, is fine single-malt Scotch whisky. My own introduction to the pleasures of good whisky came, at all places, at a cosmology conference. It was in Britain (of course), and as an evening’s entertainment the conference hosted a whisky tasting. It was presided over by a gentleman from J&B, who guided us through sips of several different single malts. Even to my untutored palate, the differences were unmistakable, and I was hooked. But the J&B guy, speaking in a charming Scottish accent, told a revealing anecdote: at one point they had a specific blend being sold only in Japan, which was suffering from disappointing sales. So they changed the name, slapped a different label on the same whisky, and tripled the price. Sales skyrocketed. Sometimes it really is about the cachet.

Other times, it’s not. Which I will proceed to rigorously prove by means of a counter-anecdote. I was having dinner with a friend at a fancy restaurant, the Ritz Carlton Dining Room in Chicago. She ordered the wine, keeping its identity a surprise by asking for it by the number on the wine list rather than by name. The bottle was brought to us by a different server, who offered it to me for tasting and inspection (being that I was the guy, naturally). This wine was — amazing. Words fail me. Robust and spicy and deep, with a profound elongated finish, but at the same time subtle and multi-layered, not merely an overly-alcoholic novelty trick. We both agreed it was the best wine we had ever tasted.

So we were enjoying the wine, when she proudly says “I knew you’d love this Barolo.” To which I replied, “What are you talking about? This is a California Cabernet.” Which claim was revealed, by inspection, to be true. And which, rather than causing some minor bemusement, filled us with fear. Obviously we had the wrong bottle, but had we made a mistake in ordering by number? This was a fancy place — she was trying to order a $100 bottle of wine, but there were plenty on the wine list that broke the $1000 barrier. And we didn’t really want to spend the rest of the evening washing dishes.

So, with some trepidation, we asked to peek at the wine list again. Turns out that the bottle we were drinking came in at $300 — not what we had meant to spend, but not completely obscene. And we hadn’t, in fact, ordered the wrong number; there was a mistake on the printed wine list, and two completely different bottles had the same number. Fortunately, this being a classy place, the wait staff was horrified that we hadn’t received what we had ordered, and offered to replace it (we declined), and wouldn’t think of charging us the more expensive price.

But the relevant point here is: paying a lot of money really does buy you quality, sometimes. This was a pretty good blind experiment, since we had no idea what we were drinking. I’ve had a few $100 bottles of wine in my day (not too many — I don’t move in those circles), and this was unmistakably better. Now, we can argue whether the increase of quality as a function of price is really linear, or something closer to logarithmic. But don’t you dare start arguing that there’s some non-outlandish threshold above which everything tastes just as good, no matter how much you pay. Sometimes, if you want the truly good stuff, you have to fork it over.

Now go out there and indulge in some good chocolate! What are you waiting for?

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Three and I'm under the table

It’s unusual, in this muddy imperfect world of ours, that we have the ability to conjure up perfection when the moment calls for it. Thank goodness, then, for the martini.

A simple enough thing: mix four parts gin and one part dry vermouth into a cocktail shaker over ice. Shake, and strain into a martini glass. (No need to rush; a tiny bit of dilution from the melting ice can help bring out the flavor.) Garnish with an olive or two. Simplicity is often a grace of perfection. Enjoy before dinner after a long day of solving equations, or later at night between sets at a smoky jazz club.

Really we should just stop there, and returning to our regularly scheduled string-theory-and-God blogging. But it is not in human nature to accept perfection in an appreciative stillness; we have to go mucking around, trying to make it even better. And thank goodness, or some enterprising bartender never would have invented the martini in the first place. Alas, mucking more often leads to tragedy than to triumph, and some wheat/chaff separation is in order.

martini The martini’s perfection is deceptive because of its near-inevitability. Every aspect of the cocktail manifests its individual degree of perfection, so we are hardly surprised (that is, not as much as we should be) when it all comes together so elegantly. Gin, originating in the Low Countries and elevated to iconic status in Britain, forms the foundation of this quintessentially American drink. The basic white grain spirit is enlivened by the slightly exotic flavors of juniper and other botanicals. It’s everything you want in a foundation: solid and agreeable, perfectly transparent without being empty or boring. Dry vermouth, a fortified wine that is quite acceptable as a separate aperitif, but only reaches toward divinity in its role as a secondary ingredient against the gin. And the olives, suggesting a touch of the Eastern Mediterranean, adding a worldly spiciness and lush green roundness to the austerity of the cocktail.

But the experience of a martini extends beyond the ingredients. We have, most obviously, the glass: a perfected artistic form, functional as well as attractive, borrowed shamelessly (and understandably) for a myriad of lesser purposes. We have also the mixing procedure itself; a proper metallic cocktail shaker is one of those accessories that is worth investing in. There is a myth going around, if you hang out on the wrong street corners, that shaking will “bruise” the gin. Rubbish, of course. But go ahead and stir if you like — you can avoid tiny bubbles that may cloud your drink, but you’ll miss out on the sensual pleasure of the act of shaking itself.

Now, let it never be said that I am a fundamentalist. A little deviation from orthodoxy can be a good thing. Indeed, replacing the traditional toothpick with an artistic metal pick can add a touch of class to the presentation. If you’d like to experiment with whimsical modifications of the traditionally-shaped glass, be my guest, although you’re operating at your own risk. It’s occasionally fun to use olives stuffed with blue cheese or garlic or — my favorite — a bit of jalapeno pepper. Heck, you could even replace the olives with a twist of lemon, although at that point you risk sacrificing taste for visual impact (a completely unnecessary compromise, in this instance).

But there are some roads that we have no good reason to walk down, and two of them have become all too well-traveled: dryness and vodka. Original martini recipes called for nearly equal proportions of gin and vermouth, and only later did experimentation reveal that a much smaller proportion of vermouth made for a more successful drink. Four-to-one is about right, although there is room for variations in taste. But this worthy discovery has devolved into a pointlessly macho competition about whose martini is the driest. Bartenders now regularly splash vermouth into their shakers and then pour it out before adding the gin, leaving behind a helplessly thin coating of the original spirit. The next step is to simply pour chilled gin into your glass while doing a Google image search for “vermouth.” There is a name for the resulting drink: it’s called “gin.” It’s not a cocktail, it’s just a straight spirit, one step removed from doing shooters of grain alcohol. The success of the martini comes from the symbiotic mixture of different spirits, as Fareed Zakaria has persuasively argued.

Vodka, of course, is a perfectly enjoyable spirit in its own right. It should be served as cold as possible, in shot glasses, alongside black bread and earthy Slavic accomaniments like caviar and pickles. The thing about vodka is that, in its purest form, it is basically tasteless. This makes vodka an excellent backdrop for all sorts of flavorings, which is why flavored vodka is so popular. (You’ll never walk into a liquor store and see flavored gin — at least, I hope not.) But it makes it useless for a martini, especially a dry one. Gin, dry vermouth, and olives all taste like something, and it is the miracle of those tastes working together that creates a transcendent cocktail.

And now we’ve come right up to the point where my inner cranky old man takes over from the face of youthful libertinism that I present to the world. Because, from replacing gin with vodka, it’s a short step to the multiple horrors foisted on the drinking public that appear on “martini lists” in many of our finest establishments. Look, you can drink whatever you want. And I have nothing against color or sweetness for its own sake. But if you mix together a concoction involving any sort of Kahlua or Frangelico or raspberry liqueur — call it what you want, but it’s not a martini. It doesn’t matter that it involves alcohol and is served in the traditional martini glass. It’s a mixed drink, but it’s not a martini. Just because you stick a tail on a watermelon, don’t make it a pig.

See, I like to think that words have meanings. And the word “martini” has a perfectly good referent — the above-discussed cocktail, worldwide symbol of elegance and sophistication. And this martini has certain qualities. And none of these qualities involves “fruitiness” or “sweetness.” Sorry. Martinis are astringent, challenging, an acquired taste of limitless reward. They are not fluorescent concoctions redolent of high-fructose corn syrup. Don’t get me wrong; some of these drinks can be quite enjoyable. I recently went to the Raw Bar here in Chicago and sampled the “Barry White martini,” which was appropriately dark and satiny and certainly not a martini. At Aquitaine in Boston I had something called the “Icicle,” made from Icelandic vodka and ice wine with a frozen grape — also enjoyable, also not a martini. Why use a perfectly precise word when you really mean something else?

sidecar The most successful non-martini cocktails take the lessons of the martini and use them in innovative ways. My personal favorite is the sidecar: three parts cognac, one part each Cointreau (orange liqueur) and lemon juice, decorate with a lemon twist. You can even put sugar on the rim without doing violence to the basic conception of the drink. Sidecars are a little sweet, but the fundamentally robust nature of the cognac provides an effective counterweight, and this would never be accused of being a frivolous drink. (Edging toward frivolity, we have the “between the sheets”: equal parts cognac, Cointreau, lime juice, and white rum, served with a twist. But it’s good, I have to admit.)

manhattan Still, the cocktail that in some ways is the most impressive is the Manhattan: three parts bourbon, one part sweet (red) vermouth, dash of bitters and a splash of cherry juice, served with a Maraschino cherry. You can see the basic similarity to the martini template: robust foundational spirit, secondary aperitif-oriented spirit, colorful garnish. But the martini, composed of ingredients of individual perfection, was destined to succeed. Meanwhile, the fact that the Manhattan works at all is a minor miracle. Its ingredients are individually barbaric — I mean, bourbon? cherry juice? — that work together in an impressive high-wire act, the coarseness of the bourbon playing off the sickly sweetness of the cherries. When it succeeds, it’s a feat worthy of our admiration.

These cocktails don’t try to sully the worthy martini name by pretending to be what they’re not; they succeed on their own terms. I’m even prepared to grant a place to the much-maligned Cosmopolitan (vodka, Cointreau, lime juice, cranberry juice), unless you try to call it a martini. The Sex in the City gals needed to be drinking something light and colorful — the transparent severity of a true martini would have undermined the mood.

Happy holidays. And if you can find a bartender that does right by you, tip well. You’ll feel good about yourself, and your status will be elevated in the eyes of persons of whatever sexual identification and preference you hope to impress.

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